Mastering the Rockefeller Habits (What You Must Do to Increase the Value of Your Fast-Growth Firm)

by Verne Harnish

New Hardcover.

Published by Midpoint Trade Books Inc.

New, not a used item.

176 pages.

Hardcover

$24.95 plus shipping ISBN: 1590790154

Pub. Date: 2002

Publisher: Select Books, Incorporated

1st edition

Business guru Verne Harnish's firm Gazelles has brought hundreds of businesses to fast-growth profitability. Now he shares entrepreneurial secrets in this must-read business primer. Harnish has discovered John D. Rockefeller's underlying strategy. Further study uncovered three winning habits:

1. Priorities: A few rules remain consistent with a firm's core values and long-term goal. Others change regularly -- what Harnish calls the Top 5 and Top 1 of 5.

2. Data: Key metrics should be measured over time (Smart Numbers); short-term metrics provide a tighter focus on an aspect of the business (Critical Numbers).

3. Rhythm: A well-organized set of meetings keep everyone aligned and accountable.

In addition to case studies, a bonus chapter co-authored by Rich Russakoff reveals winning tactics to get banks in competition to finance your business venture. Mastering the Rockefeller Habits provides necessary tools for making strategically smart decisions and for keeping everyone aligned and accountable to those decisions.

About the author

Verne Harnish has a long and influential track record with entrepreneurial and emerging business. After co-founding the Association of Collegiate Entrepreneurs (ACE) organization and establishing chapters in universities worldwide, he founded the internationally recognized Young Entrepreneurs Organization (YEO). He has consulted for companies such as Microsoft, 3M, Hewlett Packard, Boeing, and over 600 other organizations. As both the founder of Gazelles, Inc. and a faculty member of the Master of Business Dynamics program, Verne’s mission is to help emerging, fast-growth companies realize their potential.